How Posters Work was an exhibition originally held at the Cooper Hewitt Museum. It provided an education in seeing and making posters, demonstrating how some of the world’s most creative designers have mobilized principles of layout, composition, psychology and rhetoric to produce powerful acts of visual communication. The objective was to design and create the show in the Museum at the Fashion Institute of Technology utilizing the same content.

 

The concept was to display the posters in a continuous roll, as they would look in a printing press factory. The idea was to show the common element of production process between these diverse posters. In addition, this exhibit will add dimension to a two dimensional medium, making the space more engaging to the viewers. 

 

Exhibition was organized into four sections: Movement, Technique, Meaning and Focus. Each section dissects the designers’ creative uses of design principles and visual expression to underscore the significance of both the designer’s and the viewer’s eye to the design process.

 

Meaning illustrate tactics used by the artists to Amplify, and Night Discourse to create a story. 

Technique present posters that utilized manipulation in scale, and text for image for visual. 

Focus illustrates how artists utilized eye contact, simplification, assault, and overwhelming imagery to create a poster.